There is no better place to market new products, collect consumer feedback and build brand preference than with NASCAR, where fans amount to over 1/3 of the adult US population and are ranked #1 in brand loyalty! Event marketing, with an emphasis on “belly-to-belly” interaction at NASCAR track venues throughout the country, enables us to educate, enlighten and entertain millions of consumers each season ultimately resulting in increased retail activation for SHARPIE.

For those unfamiliar with our SHARPIE event marketing program at track, the following will provide an overview for our one-of-a-kind display and programs. If you would like additional information, consult the menu at right.

SHARPIE WORLD:
The SHARPIE World Experience will return to conduct exciting events at eighteen NASCAR venues during 2007. Sharpie World will provide consumers with educational interactives for a wide range of Sharpie products including Sharpie MINI, Sharpie Micro, Sharpie Retractable and Sharpie Accent Highlighters. Look for your chance to put your “Autograph on Education” at the Sharpie World Experience as well. After successfully collecting one million autographs from fans and donating $1 million in funds and supplies to schools nationwide in 2006, Sharpie Autographs for Education is back in 2007 and the Sharpie Experience will provide fans with an opportunity to help Sharpie race to one million autographs during the 2007 season.

HOSPITALITY:
Sponsoring a track side Hospitality display is an increasingly effective way to build and strengthen external as well as internal business relationships. It provides to our divisions' strategically selected audience a distinctive race experience where invitees can enjoy guided pit tours, premium seating, a fully catered meal and a product/racing memorabilia raffle.